Event: Why are some designs better than others, and what can you do about it (The workshop)

Why are some designs better than others, and what can you do about it (The Workshop)


Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:

Why are some designs better than others, and what can you do about it?  (The Workshop)

If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.

16 December 2016 - The workshop (Room 001 KOD03, Social Activities Centre):

People will bring their own challenges. Michael will broadly introduce the teams into the design thinking process and then help them apply the process on their own challenges.

08:45 - 09:00 Registrations

09:00 - 13:30 The workshop

13:30 - 14:30 Lunch

More details and registration for the Workshop: here


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Michael Hendrix

Michael Hendrix is a Partner and Executive Design Director of the influential global design company, IDEO, renowned for decades of innovation. A natural trailblazer and collaborator, he co-founded an art school for high schoolers, a professional design curriculum for undergrads, two professional design clubs and three small businesses, the last of which, was recognized by Business Week and Fortune as a thought leader for sustainable design.In 2015 he served as an advisor to the White House's global entrepreneur initiative, SPARK.

Michael is a Marshall Memorial Fellow and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership for civic issues.

  • Available online here.
Part 1: available here.
Part 2: available here.
Find the presentation at slideshare.
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